March 2016 – StarHub upgrades with BTS

StarHub, Singapore’s fully integrated communications company has upgraded its BTS Ad-Sales solution to incorporate the BTS Audience Ratings module.

The new module will allow StarHub to support its sales process through the provision of ratings data for transmitted commercials.

The BTS Audience Ratings module is able to cater for an unlimited number of audience demographics and can hold both predicted and actual ratings at ‘minute’ level.

The ad-sales routines can be set to place commercials set to achieve a target number of rating points or alternatively, the system can place spots by a target number of spots and then report on the number of rating points that were achieved.