September 2016 – BTS announces ESSENTIALS – for smaller broadcasters

Launched at IBC in Amsterdam

ESSENTIALS is a new product designed for the smaller broadcaster who needs a Channel Management system that is both simple and inexpensive to operate. BTS Essential is based on BTS’ flagship ENTERPRISE application so contains many comprehensive and proven features, the new product has two versions BTS-Essentials and BTS-Essentials Cloud. The product contains a mix of standard features from the BTS range and new features designed for the Essential product line. Key features of the product include a true Browser GUI, Integrated modules, Internet based training and support, Scheduling from Long term to Transmission playlists and full Programme and Promotion databases.