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LI TV, Asia's ground-breaking, 24-hour lifestyle television channel has ordered a Channel Management System from Broadcast Traffic Systems.

The BTS application will be used to manage LI's scheduling, programme management and advertising sales operations. The system will be used by LI personnel in the company's headquarters in Malaysia and a regional office in Singapore.

Jason Roberts, the BTS Project Manager said "A significant benefit of the BTS application is that the system is designed to support users in different locations without the need for complex communications architecture, so it is an ideal solution for broadcasters who have multiple locations." Roberts added "This order demonstrates our commitment and continued success in the Asia region, we expecting orders from further broadcasters in the coming months."

The BTS features selected by LI include sophisticated processes that help automate the scheduling and ad-sales processes so reducing user workload and reducing errors. The system also includes sophisticated programme rights processing features to assist in the management of LI's programme library.

"BTS was chosen following a lengthy selection process." explains Janice Cheng, Head of Content of LI TV. "The BTS software contained all of the features we needed and it's Web based GUI makes it extremely user-friendly" Janice added "In addition, the support we received from BTS in meeting our business needs was a key factor in the selection process."

Life Inspired broadcasts a 24-hour lifestyle television channel in high definition, broadcasting pan-regionally across Asia with an expanding footprint. To date, the channel boasts over 10 million viewers of their first-run entertainment across five lifestyle pillars of Food, Home, Wellness, Travel and Style. A gatekeeper to the world of inspirational living, LI serves as a personalised 'Asian lifestyle editor' for all trend seekers.

The channel is owned by LI TV INTERNATIONAL LIMITED and operated by LI TV ASIA SDN. BHD., with its operating headquarters in Kuala Lumpur, Malaysia and regional operating offices in Singapore and Hong Kong.

About BTS

BTS specialises in the development and provision of traffic management software for the broadcast industry. Applications are developed using Web Services technology allowing software delivery and support with standard browser interfaces, scalable for single and multi-channel operations. Using standard technology, BTS can offer high quality solutions at cost-effective prices. BTS has extensive experience in broadcasting that enables the company to produce solutions that cover all key areas including programme asset management, scheduling, media management, traffic and advertising sales. BTS has clients throughout the world including major customers such as StarHub, Al Jazeera, MTV and CNBC.