Setanta Sports selects BTS for Channel Management and Ad-Sales

Setanta Sports TV has joined the increasing number of broadcasters implementing traffic management software from Broadcast Traffic Systems (BTS). The Dublin-based broadcaster has chosen BTS Enterprise to handle both Channel Management and Advertisement Sales operations on Setanta's Sports Network.

"BTS was chosen for its ability to tailor their software to meet our specific requirements" said Mark Pilkington of Setanta Sports, "our output consists of a mix of live and recorded material and as a consequence our workflow requires flexible media management and scheduling features from a Channel Management application. BTS were able to work with us to produce a solution that meets our needs" added Pilkington

The BTS application is installed at Setanta's Dublin offices and includes interfaces to a number of external systems including Playout, EPG, Music Returns and Audience Ratings. Craig Buckland of BTS said "A strength of the BTS application is the ability to tailor workflow to an individual broadcaster's specific requirements whilst maintaining a single core application. This allows a broadcaster to achieve a tailored solution whilst remaining on a standard software version that can be upgraded as new software versions are released."