Available from Q1 2021.

Following on from the success of Freewheel integration, Broadcast Traffic Systems is pleased to announce that GAM integration will be available to customers from late Quarter 1, 2021.

“Having tight integration with both of the leading digital platforms, as well as the ability to integrate those campaigns with linear advertising under a single contract is a significant advantage for broadcasters.” said Gareth Hughes, Projects Director at BTS.

About BTS

BTS specialises in the development and provision of traffic management software for the broadcast industry. The applications allow software delivery and support with standard browser interfaces, scalable for single and multi-channel operations. Using standard technology, BTS can offer high quality solutions at cost-effective prices. BTS has extensive experience in broadcasting that enables the company to produce solutions that cover all key areas including programme asset management, scheduling, media management, traffic and advertising sales. BTS has clients throughout the world including major customers such as Viacom, Discovery and Bloomberg.