BTS has been selected by a global broadcaster to implement Advertising Sales software for its multiple sites across Europe.

The BTS Enterprise application will support the selling process using a mixture of sophisticated contract management and spot placement routines based on audience ratings. The system is already operational at a number of the broadcaster’s regional offices, each of these operates multiple channels, the roll out will continue for the coming year replacing legacy applications.

BTS Project Director, Gareth Hughes said “This deal is a continuation of an on-going partnership that has seen our systems being successfully implemented at sites across the globe. Our latest release allows a broadcaster to separate its regional operations within a single database and this allows central analysis of data whilst maintaining data separation for each region.”

The BTS Enterprise software is a comprehensive Channel Management and Advertising Sales application designed for large broadcasters. The application supports multiple channels, languages and currencies, BTS Enterprise can be configured to operate in a range of different hardware, software and database environments so BTS customers are not locked into any particular operating system or database.