Broadcast Traffic Systems (BTS) is attending IBC this year, and it’s something that we are getting very excited about. As one of the leading suppliers of integrated advertising sales and channel management solutions for the broadcasting industry, we have an impressive line-up of products, and the experience to deliver them to our customers. Here are 6 reasons why you should meet us at IBC this year. We are Channel Management and AdSales  It’s not chance [...]

Channel management is a complex process which requires ongoing attention and optimisation to thrive in the dynamic broadcasting industry. To stay competitive and drive revenue, broadcasters need advanced traffic scheduling tools to streamline workflows. However, to maximise audience engagement and generate new streams of revenue, there are several aspects to consider. We’ve put together five best practices for mastering the channel management process: 1. Optimise platforms for enhanced viewer experience To satisfy consumer expectations, platforms [...]

Broadcast Traffic Systems (BTS) has launched a new Software-as-a-Service (SaaS) model for its channel management application, ESSENTIALS. The cloud-based scheduling application is accessible from any browser and is available now on a per-channel, per-month basis. BTS provides systems for single and multichannel broadcasts, supporting broadcasters with long term planning and advertising sales without restrictions. ESSENTIALS is an entry level channel management application, designed for broadcasters who require a comprehensive traffic system at an affordable price. [...]