Narrative Entertainment has launched its recently acquired channels using Broadcast Traffic Systems’ (BTS) ENTERPRISE solution to manage its systems in a single integrated application. The launch follows Narrative’s announcement that it was to acquire Sony Pictures Television’s entire UK channel portfolio in May 2021. The transition was managed on behalf of Narrative Entertainment by The Hawk Media Partnership who are experts in delivering transformational broadcast projects.

BTS ENTERPRISE is a scalable application designed for broadcasters who require a comprehensive business solution that can be tailored to meet a specific business or operational workflow. ENTERPRISE contains all the modules and features needed to manage a Channel Management and/or Ad-Sales operation. Built using a modular structure it is possible to select only those modules that are required. Using ENTERPRISE, Narrative is able to manage all complex graphical effects, programme databases and licensing rights within one manageable solution.

Narrative Entertainment UK Limited took over seven channels earlier this year, rebranding four movie channels under the brand name ‘Great!’. The three children’s channels continue to run as POP, POP Max and Tiny POP. Narrative also took control of all digital assets associated with the channels.

Kelly Beavan, Head of Operations, Narrative Entertainment, commented: “Following in the footsteps of a well-established brand meant that we needed to continue to broadcast with minimal disruption. BTS has enabled us to transition seamlessly from our existing infrastructure and will allow us to exploit the large catalogue of programming that the new channels have access to.”

Craig Buckland, Technical Director, Broadcast Traffic Systems, added: “The channels were previously managed using multiple systems which were becoming difficult to monitor. BTS ENTERPRISE consolidates assets to streamline channel management and will provide Narrative with a fast, reliable and futureproof workflow.”

With BTS ENTERPRISE, users are equipped for long term planning with features including multi-channel, region and currency, integrated auditing, and compatibility with all major operating systems and databases. It provides broadcasters with the tools for channel management as well as complete ad-sales control.

About Broadcast Traffic Systems

Established in 2000, Broadcast Traffic Systems (BTS) is a leading supplier of traffic solutions to the broadcasting industry. The company’s objective is to offer scalable, cost-efficient solutions suitable for single and multi-channel broadcasters. It can provide a complete system from long term planning and advertising sales through to integration with transmission playout systems. BTS has customers throughout the globe, covering six continents and including many of the world’s leading broadcasters.

About The Hawk Media Partnership

The Hawk Media Partnership was founded in 2015 to provide broadcast and media companies with a one stop shop of technical leadership and broadcast engineering expertise. Specialising in delivering complex technical, and transformative projects, Hawk provides experienced teams comprising broadcast practictioners with deep technical and industry knowledge. Hawk has successfully delivered projects for a multitude of different broadcasters and service providers. For more information see www.hawkmediapartnership.com