E.tv, one of South Africa’s leading broadcasters has implemented the BTS Enterprise application to manage its ad-sales and channel management functions.

The BTS system is used by over 100 users at the broadcasters’ offices in Cape Town and Johannesburg and supports e.tv’s multi-channel output.

BTS’ Technical Director, Craig Buckland said ‘this was a complex project involving data migration from a legacy system, integration with multiple external systems and significant tailoring of the application to meet e.tv’s business requirements’. E.tv is South Africa’s favourite free-to-air television channel providing broad appeal programming spanning all age, race and income groups across 80.5% of the South African population.

BTS Enterprise is a comprehensive Channel Management and Advertising Sales application designed for large broadcasters. The application supports multiple channels, languages and currencies, BTS Enterprise can be configured to operate in a range of different hardware, software and database environments so BTS customers are not locked into any particular operating system or database.