Discovery Channel (Italia) has selected the BTS Enterprise application to manage its advertising sales operations in Italy.

The BTS system will be tailored to meet the channel’s business requirements and will be integrated with a number of external systems to create a seamless workflow for the broadcaster.

The BTS Project Manager Gareth Hughes said “This is an exciting project for BTS and we are looking forward to our partnership with Discovery in implementing this mission critical system.” Hughes added, “The order from Discovery consolidates our position as a leading supplier of traffic systems to the broadcast industry.”